What I do on a commercial set
Agency & brand work
- Commercials & spots — single-camera and multi-camera, actors and real-people testimonial, on-location and stage.
- Branded content — social, web films and brand documentaries where the audio has to sound as polished as the picture.
- Corporate & case-study — executive interviews, internal video and event capture, on tight schedules.
Built for the client in the room
No surprises for the agency
- IFB / comteks for the agency & director — everyone who needs to hear the take gets a clean wireless feed, so approvals happen on set, not in post.
- Clean multitrack, every mic isolated — recorded on a Sound Devices 833 so the editor has options and nothing is baked in.
- Redundant recording on every job — captured to two media at once. There are no second takes on a commercial budget, and I plan for that.
- A set that runs smoothly — fast, quiet, and easy to work with under client and clock pressure.
Experience that shows up on the day
Full-time since 2008
- Over 18 years and thousands of broadcast and commercial productions — the pace, problem-solving and polish of network TV brought to your commercial shoot.
- Credits across ESPN, ABC, HBO, TNT, BBC, Discovery, NatGeo, NFL Network, MLB Network, HGTV, Netflix and Fox Sports.
- A complete professional sound package travels with me — see the full gear list.
Florida-wide. Based in Tampa and available for commercial shoots across the state — Tampa Bay, Orlando, Miami, Fort Lauderdale, West Palm Beach, Jacksonville, Sarasota and Fort Myers. Even with travel, it's still cheaper than flying a mixer in from out of state.
Florida Sound ManJoe Giannotti
